Sponge Homer

Homer H. Hillis, Jr. sponges all kinds of information, business, political and trends. I've been seen on the Sally Jesse Rafeal show with noted trend spotter Faith Popcorn. My Blog will give you an over view of what I'm seeing and reflections on the same.

Saturday, May 20, 2006

USA today had a front page article Starbuck Nation, its everywhere.

ACU Library Starbucks:

One of the students was telling me in class this week that the coffee on campus @ the acu starbucks is not really Starbucks---its Arrowmark(?) controlled---they have the name only--so its a virtual Starbucks--products are controlled by Arrowmark---so its fake, faux, Why would Starbucks do this? Get it, NOT the Real Thing! Silicon implant or something like that-the Students are thinking and telling EVERYONE: We have a Starbucks in our Library!

Branding, if your Nepoleon trying to take over the world and your French, you try to make French the official language of diplomacy, you create a upper culture elitist attitude for French----you do things to promote France the brand!

Its a branding,Buzz ploy---Starbucks gets all students thinking Starbucks is it--and what do they do all their lives--Starbucks---- Robotic programming---

"Not all Starbucks is of Starbucks"


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