"the empires of the future will be empires of the imagination" Winston Churchill

"Creativity is the entire process by which ideas are generated, developed , and transformed into value. It encompasses what people commonly mean
by innovation and entrepreneurship. It is the art of giving birth to new ideas and the discipline of shaping and developing those ideas to the stage of realized value."
John Kao

From The Shaping of Things to Come on Imagination and the Leadership Task by Frost & Hirsch